New Delhi: Boys…have you shaved? If not, then you might just be tagged as lazy. At least those women can do so who are listening to Bollywood actresses Mugdha Godse, Neha Dhupia and Minisha Lamba. In a new ad campaign started by Gillette, the multinational brand of safety razors, these beauties are appealing to women to encourage their men to shave and also that those men who do not shave daily are lazy.
This ad campaign has hit many a men and they have started a crusade against it. An organization by the name of All India Men Welfare Association (AIMWA), has started a protest against this ad campaign, terming it anti-male, not only in India but in the US as well. They have demanded an apology from the multinational and if no response is received in the next 4-5 days, then AIMWA will make complaints to the ministry of Information and Broadcasting and other appropriate forums.
This ad campaign was launched by the name of “Women against Lazy Stubble” on November 7. As per the ad, men do not shave only because they are lazy. It also shows the women on warpath against their non-shaving lazy husbands. All India Men Welfare Association has started email and blog campaign against this on the internet.
Even their American counterparts have started a protest there, saying that the Indian division of Gillette is running a gender biased ad campaign in India. As per Virag Dhulia, founder member of All India Men Welfare Association, company’s president expressed displeasure over phone and assured that the ad campaign would be stopped after 14 December however, the ads are still running. “Merely, on the basis of whether a man shaves or not, he cannot be tagged as lazy. It is a matter of choice for men.” Dhulia added.
Interestingly, a woman’s organization, All India Forgotten Women’s Association, is also supporting the protest.
In fact I want to know what Gillette thinks ( and who has empowerd women vis-s-vis Gillette ) – WHY they have not said so in their ADV for Muslim Husbands, Sikh Husbands who are happily married to their better with sexy beard / stubble for centuries??? Please include thier names/type also and see the FIRE BURNING in your manufacturing units- in mean, all over the world… come ladies, you ALL are destroying the Peace on Earth in the name of A-Balaa ( or Aa-balaa) Naree…pheee on you species!!!
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I guess some people have nothing better to do then start anti-movement campaigns
And some companies have nothing better to do than start anti-movements and hire people to fight for them on blogs.
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Hey Marina,
I see that you are commenting specifically on all the stubble movements . So how much are you getting per comment from Gillette ? Since you and me both are women I just wanted to ask you lets petition Gillete for womens campaign o the same lines . Lets call it “Men against tiny Breasts” .or “MAB” in short . We will have a survey which will obviously say that men like women who have large breasts. and then launch 3 bollywood actors who will tell the men of Indian to not to cooperate with wives unless they have their breasts enlarged . These men will be told to detest whose women who have small breast . We will then call all the women to a open ground and show the world how many women have enlarged their breasts in order to get their men to cooperate ?
We could also force women to shave their legs ( This will be close to Gillette’s hearts ) and then we could force women to show their legs in the public to prove that shave their legs .
P&G are you listening ? These are ideas you could implement now .
Thanks,
Ratika
no woman can come between me and my stubble
So our Prime Minister Dr. Manmohan Singh is LAZY, so does all the bearded MUSLIM and Sikhs …..
What a pity !!